Success story: The strategic partnership between cyber-Wear and Haspa BGM

cyber-Wear Heidelberg GmbH
Promotional items and merchandising
Roman Weiss, Steven Baumgärtner
Co-CEO

Relevant facts

Year of foundation

1994

Size of the company

75 employees

Project duration

12 months

Sales year

2023

Initial situation

In 1994, Steven Baumgärtner and Roman Weiss laid the foundations for a company that would develop into a leading provider of promotional products and merchandising: cyber-Wear Heidelberg GmbH. From small beginnings, cyber-Wear grew through a spirit of innovation and unique solutions into an international service provider with locations all over the world.

With the clear aim of intensifying growth and expanding their international ambitions, the founders were looking for a partner with not only financial strength, but also a strategic vision. The ideal partner should understand cyber-Wear's corporate culture and be prepared to set new standards in the industry together.

Procedure

The two founders and managing directors turned to CARL in their search for a suitable partner. With a deep understanding of the market and specialized know-how in the field of M&A consulting for medium-sized companies, CARL took over the management of the structured sales process. The successful transaction was the result of targeted negotiations that achieved an optimal agreement for all parties involved.

Result

The decision was made in favor of Haspa Beteiligungsgesellschaft mbH (Haspa BGM), which acquired a minority stake to support cyber-Wear in its next phase of growth. This partnership not only means financial security, but also the opportunity to drive cyber-Wear's growth plans forward and further expand its position as an innovation leader in the industry. The founders, Baumgärtner and Weiss, will remain on board and continue to pursue their vision together with Haspa BGM. Their statements underline the importance of this partnership for the future of cyber-Wear: a commitment to quality, innovation and sustainability to establish new standards in the industry. "With Haspa BGM, we have found the ideal partner to not only intensify cyber-Wear's growth, but also to strengthen our international ambitions. Our common goal among the new shareholders is to establish new standards in our industry through our commitment to quality, innovation and sustainability," explains Steven Baumgärtner. "Together with our new partner, we will drive forward our growth plans and are already looking forward to realizing our visions. The advice and support from CARL and Dr. Michael Kost has been outstanding throughout the entire process," adds Roman Weiss.

"In Haspa BGM, we have found the ideal partner not only to intensify the growth of cyber-Wear, but also to strengthen our international ambitions. Our common goal among the new shareholders is to establish new standards in our industry through our commitment to quality, innovation and sustainability," explains Steven Baumgärtner. "Together with our new partner, we will drive forward our growth plans and are already looking forward to realizing our visions. The advice and support from CARL and Dr. Michael Kost has been outstanding throughout the entire process."
Roman Weiss, Steven Baumgärtner
Co-CEO

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