Successful sale of a specialized company in the field of educational seminars

International Motivation Training Germany GmbH
Education & Training
Thorge Lorenzen
Managing Director

Relevant facts

Year of foundation


Size of the company

10 employees

Project duration

1.5 years

Sales year


Initial situation

International Motivation Training Deutschland GmbH (IMTD) is a leading company in the field of educational seminars with a focus on motivation and change management. Specifically, IMTD offers motivation and team building workshops, one-on-one coaching and consulting for companies, government organizations and educational institutions. IMTD has held over 5,000 successful courses in this area and works with 170 employment agencies and job centers in all German states, among others. Despite the success, in 2019 the right time had come for Company Owner to sell the company he founded in 2014 and built up sustainably. He realized that the company held a lot of potential, but that he himself was not the right person to lead the company in the next step of its development. For this reason, he was looking for competent investors who could continue, further develop and scale his company. During his research, he became aware of CARL through a recommendation. With its innovative and platform-based technology, CARL provides access to a unique, competitive buyer network. The CARL platform, which brings together investors and Company Owner in a fast, secure and straightforward way, in combination with CARL's professional team of experts, have convinced him.


During the initial discussions, the Company Owner communicated his wishes and ideas to his CARL consulting team. Among other things, the minimum price he had set for the company was to be achieved. Due to the competitive situation in the market, the desire was also expressed to find an independent financial investor. Furthermore, it was important to the Company Owner that the excellent corporate culture be maintained, and that the future owner fit in with the employees and also guarantee their continued employment. Furthermore, he attached great importance to a strictly confidential and anonymous handling of the sales process. Throughout the process, his wishes were taken into account and given priority. For example, due to the special confidentiality requirements, two versions of the Information Memorandum were prepared. In the first version of the Information Memorandum, the company was presented anonymously and only after thorough examination and ensuring the serious interest of the buyer was de-anonymized. The Corona pandemic resulted in uncertainty about the course of the Market. Despite the high level of confidentiality and the Corona pandemic, there was significant bidding competition. As a result, suitable investors were found and presented to the owner.


Despite the Corona crisis and the high level of discretion required, the company was successfully sold after 1.5 years. With Deutsche Unternehmensnachfolge (DEUN), an ideal buyer was found who understood the company very well operationally and was a very good personal fit with the owner. DEUN was particularly convincing due to its family-oriented long-term approach and its network of experts to support the company. DEUN fully met the wishes defined by the company owner at the beginning of the process. All employees were taken over, while at the same time the expected purchase price was exceeded. Due to his personal ties, the former owner will remain active and significantly involved in the company as Advisers for the time being. Having relinquished the high responsibility of management, he can now invest more time in personal projects.

"The deal process was very complex and extensive. However, my transaction team was extremely committed from start to finish to not only complete the transaction but also to my complete satisfaction. I can say today that I found the perfect buyer thanks to CARL."
Thorge Lorenzen
Managing Director

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