Profitable sale of software assets

Caroobi Ltd.
Software for Automotive
Bastian Knutzen
represents the shareholders

Relevant facts

Year of foundation


Size of the company


Project duration

28 months

Sales year


Initial situation

Caroobi GmbH is a software company in the field of automotive repair. The company was founded in 2015 and received financing in the double-digit million range from renowned venture capitalists such as DN Capital, Target Global, Cherry Ventures, Cavalry Ventures and TA Venture, as well as from the automobile manufacturer BMW. The Caroobi team developed a platform that offers car repairs at fixed prices throughout Germany based on online remote diagnostics. The software took over tasks such as price calculation, parts delivery, customer service or damage diagnosis. In 2020, CARL was commissioned to sell the proprietary software assets.


The project presented a special challenge, as only the software assets were to be sold with the help of CARL. After extensive research, CARL found a strategic investor after a few months who signaled great interest in the software. The further process with the interested party turned out to be challenging, as the review of the extensive software and the analysis of synergy potentials was complex and was carried out together with an external Tier 1 strategy consultancy. Considering that software assets lose value if left unused for an extended period of time, these delays required our team to take a thoughtful approach to managing the process. Furthermore, during the extraordinarily technical due diligence process, which included analyzing and discussing individual pieces of software code, an extreme added value of our own expertise in software development became apparent.


In November 2022, the software, brand and domains of Caroobi GmbH were successfully sold to one of the fifty largest German companies with our support. The company will develop a novel platform for digital customer communication and order processing based on the Caroobi software and with the expertise of the development team. The new platform will enable automotive workshops to offer a much simpler and more convenient customer experience.

"CARL provided me with excellent technical expertise and showed great flexibility to successfully navigate the complex decision-making process with the strategic buyer."
Bastian Knutzen
represents the shareholders

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