Bonstato was intensively supported throughout the entire process. The focus was on an efficient handling of the transaction. The special feature of this project was that no classic investor approach was made. Due to Bonstato's positioning and the current trend of consolidation of FBA companies (more on this in our eCommerce industry report), two interested parties contacted the company directly. FBA buyers invest heavily in profitable brands to expand their portfolio. Through efficient management structures and strong synergy effects, they have the potential to quickly strengthen their market position. In consultation with the client, the two interested parties were accepted as potential buyers. Through selective, competitive competition between the two competitors, the initially assumed enterprise value could be significantly increased.

CARL's diligent work increased the initial expected enterprise value by 192%. Bonstato was acquired by the successful American company Thrasio, one of the fastest growing acquirers of Amazon third-party brands. The purchase of Bonstato through CARL was Thrasio's first operational investment in the EU, which represents a successful start to their expansion. After the quick sale of their company, the founders can finally focus on their family life or new projects.